One only has to look at the agenda to see that this is a no-frills gathering of thought leaders. Still, give it to the peddlers who will always find it difficult to restrain themselves. I don't necessarily think they have a different agenda, though. After all, 'ROI' remains the most adopted company byline.
Sold on the cloud? There are quite a number of ways to look at it, from the summit perspective.
- People, who can't get past the labels, finally can come up and agree on a definitive cloud description (not just visible mass of droplets or crystals frozen in the atmosphere). What's the sound of one hand clappping?
- Cloud computing is tech future and not just marketing hype. Really!
- Cloud looks all business - eyes on the enterprise. It is also about 'torch passing' - breaking off from current practices. That is why it is called disruptive.