Tuesday, February 19, 2008

My problem with Saas, literally.

Does anybody know that entire researchers and analysts devote their precious time (and even spend a lot of coffee money) on this big thing called Software-as-a-Service or SaaS? Many don't and even I failed to get it despite hearing about it for the latter part of last year. Nobody can point to poor press as the culprit. Uh uh. And despite CRM and the like, SaaS is hardly street conversation fodder. To think, there's plenty of business and a long money trail ...

Maybe, SaaS is the problem. Literally. I know some people have beef with it like Mr. Phil. Well, semantics. That was a knee-jerk reaction. But it does get on you when friends and relatives bug you to explain what you try to write and devote time to blog about it.

But words and literature always come to the rescue. No amount of geek-talk or tech terminology will able to get the SaaS message across our target users. We just have to employ age-old, storytelling tactics like metaphors. Nick did and so did Greg. And personally, I think it works. Or as the best CEO read for 2007 claims, stories make it stick.