Of course I don't mean the one that goes after his 15 minutes of fame although there would be benefits to that. What we're aiming for is something more significant, first to your own selves and as a natural progression, an inspiration to the persons living in proximity to you.

The challenge to be a Linchpin and do Emotional Work.

"Work that you put your heart and soul into. Work that matters."

Ditto say Bill Hicks. Although he puts it quite differently, but not mildly.